The University of Georgia announced a new advertising campaign last week. Images of the collegiate powerhouse will now be seen on more that 40 billboards around Metro Atlanta and in the Athens area. Senior Associate Athletic Director Andy Platt says, “We’re proud to be one of the most powerful brands in college athletics and want to effectively tell our story.” Platt goes on to say, “As part of our new multi media campaign, we want to have a strong digital presence in Atlanta and give fans and alumni a great sense of pride as they approach Athens.” So why does such a powerful brand feel the need to advertise in their home state where they are already so well known and popular? Maybe because schools in neighboring states are encroaching on their territory. Auburn and Clemson have long been running billboard campaigns in the Atlanta area with the hopes of luring some of Georgia’s best and brightest, so maybe Georgia doesn’t want to leave the choice to chance. The billboards could serve as a reminder to Atlanta area prospects of how sweet it is to be a part of the “Dawg Nation.” In addition to the digital billboards around the metro, several standard billboards can be seen on Highway 316, a route often traveled by fans on game day.
