Author
Neal Spencer
Articles by Neal Spencer.
January 22, 2019
Atlanta Billboards Help Saints Fan Show DisapprovalA disgruntled New Orleans Saints fan has taken to Atlanta billboards to convey his frustration over what many are calling a “blown call” in Sunday’s NFC Championship game between the Saints and the Los Angeles Rams. The game was tied when a Rams player committed “blatant interference penalty” that was not called by the referees. […]
November 8, 2018
Atlanta Makes Top 10 ListWhich Top 10 List did Atlanta make this time? We barely scraped in to the list of Top 10 Cities with Longest Commute Times. Maybe not the list any of us commuters in Atlanta want to be on, but nonetheless we are. It could be worse…we could be higher on the list, so let’s count […]
October 19, 2018
Billboards Work! Here’s Why You Should Be Using ThemPart of the charm of the southern-style restaurant chain Cracker Barrel is its penchant for “old” things. But that’s also what’s helping it grow. With the coming of the digital age, some may consider traditional vinyl billboards an “old” style of advertising. But Cracker Barrel is spending nearly half of their advertising budget on them […]
August 6, 2018
Students Work as Walking BillboardsThere is a new generation of jobs on campus for college students these days…now they don’t have to work in the mailroom or cafeteria…they can be walking billboards! A startup company called “Nomad” is equipping students with technology to walk around with advertising on their backs. Nomad was started by 23 year old University of […]
July 26, 2018
Billboard Extensions Make Landscape InterestingThe billboard battle in Los Angeles is intense. There are a lot of structures and not a lot of land. So advertisers have to use the space wisely. To catch as many eyes as possible in an overcrowded landscape, more and more companies are turning to billboard extensions. That’s additional space built on to the […]
June 15, 2018
Teams in Frenzy for NBA’s Top TalentNBA superstar LeBron James is once again a free agent. He’s only got a couple of weeks to decide if he will stay in Cleveland and play another year for the Cavs or once again head to a new team. Teams all over the country are clamoring to show their stuff to the superstar, but […]
April 11, 2018
Netflix Eyes Possible Billboard OwnershipThe next big player in the billboard business could be one you’re already familiar with…Netflix. The media streaming giant has reportedly made an offer to buy Los Angeles based Regency Billboards, to the tune of $300 million. It would be the largest acquisition in the company’s history. Although neither parties could be reached for comment, […]
September 20, 2017
Team Move Spurs Billboard AdsThe owner of the San Diego Chargers has moved the team more than two hours north and fans are not happy. Many say they are also angry with the National Football League and feel like the team has abandoned them. One life long Chargers fan took to the internet to express his anger and raise […]
September 14, 2017
Billboards Help with Recovery EffortsThe out of home (OOH) advertising industry has used its muscle in recent weeks to help with hurricane recovery. After Hurricane Harvey devastated parts of Texas, the OOH industry responded by donating space to help disperse recovery information. Digital billboards all around the affected areas displayed information to help victims get in touch with federal […]
August 31, 2017
Anti Gun Violence Campaign Gets FundingMary-Pat Hector may be young, but she’s beyond her years when it comes to understanding the world. Hector is now a 19 year old junior at Spelman College in Atlanta, but she’s been working to end gun violence in her community for years. Hector says she was tired of hearing about kids dying from […]
August 1, 2017
Emoji Billboards Change with SurroundingsEmojis are everywhere these days and digital billboards are no exception! With the release of the Emoji movie over the weekend, the little characters went from our smart phones to the big screen. Even if you didn’t want to see the movie, with the heavy marketing campaign for it, you no doubt knew it […]
July 21, 2017
A Rivalry in the Making?It’s the first time that Atlanta United and Orlando City will face off in a match, but some are already billing the two teams as rivals. Coaches and management for both teams are saying that label is jumping the gun a bit, but fans and others associated with the team seem ready roll with it. […]
July 18, 2017
Selfies for a Good CauseOur society’s obsession with selfies can now be used for a good cause! National Geographic Society has partnered with media outlets around the country to launch its “Photo Ark” campaign. The launch took place back on May 19, which is Endangered Species Day, in New York’s Times Square. Photos of several endangered species appeared […]
January 16, 2017
Poe Moving on from OAAGConner Poe has been at the helm of the Outdoor Association of Georgia (OAAG) for nearly a decade, and now he’s found his next challenge. Poe has accepted the position of Resident Vice President of Government Affairs with Norfolk Southern Railway. Poe became President and CEO of OAAG in September 2007. He says he’s proud […]
December 16, 2016
Transit Billboard First of its Kind in BostonAnyone who has ever taken public transit to an event to avoid traffic can appreciate Boston’s newest digital billboard. A huge screen has been installed outside of Fenway Park that tells sports fans when the next round of public transit is expected to arrive. The screen displays the schedules for the city’s trains, buses and […]
October 3, 2016
Outdoor Ads Give Commuters a BreakThe agencies charged with launching the Kit Kat bar in a new market last year did so in a memorable new way…When the candy bar launched in Columbia, rather than have teams give samples to busy passersby, Mindspring and J. Walter Thompson decided to use bus shelter billboards to take the slogan used for the […]
September 12, 2016
Mississippi State Thanks Former Player with BillboardsMississippi State wished a former standout well as he prepared to make his debut in the NFL…Dak Prescott was the school’s quarterback from 2013-2015 before he was drafted to the Dallas Cowboys in the fourth round as the 135th pick, making him the highest drafted quarterback in MSU’s history. Mississippi State put up several […]
August 29, 2016
Billboards Show Support for PoliceDigital billboards around the state have been showing a message of support for law enforcement for nearly a month now. The Outdoor Advertising Association of Georgia (OAAG) is behind the campaign…President and CEO Connor Poe says the OAAG board has been considering doing a campaign like this for several years, but a public service campaign […]
August 24, 2016
Campaign Urges Drivers Not to TextWhile most billboard campaigns aim to increase business, a recent one in Texas is trying for just the opposite. Lucas Funeral Home in Fort Worth is trying to keep people alive by trying to discourage drivers from texting. Although fatalities from drunk driving are higher, deaths from distracted drivers in Texas is on the rise […]
August 1, 2016
“Ghostbusters” Movie Becomes Reality in LondonIf you grew up in the 80’s, the “Ghostbusters” movie was most likely on your Top Ten favorite movie list…and now that the movie is back with a female cast, Sony Pictures wanted to make a big impact with its advertising. When the movie launched in London last month, a busy rail station was […]
June 6, 2016
Rock Wall Draws Attention in Times SquareIt’s not everyday that one might see a rock climbing wall in the middle of Times Square, and even less likely to see someone actually scaling it! But that’s what happened this Spring as a promotional stunt for the Toyota Rav4 Hybrid. The 100 foot, 6,000 pound billboard took months of planning and came down […]
April 11, 2016
Unique Method Promotes New FlightNorwegian Airlines took the announcement of their new flight very seriously. Rather than employing a traditional form of advertising, like a billboard or magazine ad, the airline’s agency, M&C Saatchi Stockholm, converted a stop on their subway system to look like the Times Square stop in New York. They went all out…changed signage to Times […]
March 14, 2016
Billboard Campaign Inspires HappinessWe are less than a week away from the International Day of Happiness, which happens to coincide with the first day of Spring, Sunday March 20th. For the second year in a row, The Joy Team is leading a partnership to bring happy phrases to billboards across the nation, hoping to inspire people to […]
March 9, 2016
State Flag Billboard Made of Yoghurt LidsIt’s a new twist to recycling used products…a billboard made entirely of used lids from yoghurt cups. Noosa Yoghurt is trying to show their dedication to the state of Colorado and reassure it’s faithful customers that despite being acquired by a private equity firm, their high quality product will remain the same. Often when […]
March 2, 2016
Thermal Billboard Detects A FeverThe future is here…a billboard equipped with a thermo-scanner camera is detecting one of the tell tale signs of the flu before the viewers even know they are sick. Fever is one of the first signs of the flu, and Theraflu wanted to give people a fast and effective way to tell if they […]
February 22, 2016
Human Billboard A Hit in RaleighA three tiered platform and 63 people made for quite the memorable billboard in Raleigh, North Carolina. It was done by a software company right outside of a software conference late last year. The campaign used volunteers to each hold a panel and spell out several messages, all relating to the conference with a […]
February 15, 2016
Photo Billboards Are BackApple is reviving a popular billboard campaign from last year…they are crowdsourcing photos taken with the Iphone 6 from social media sites and posting them to billboards around the world. Social media is said to be in a frenzy over the revived campaign…it’s geared not only to showing the photo quality that can come […]
February 8, 2016
IKEA’s Billboard Ads Appear MismatchedEveryone who has ever tried to assemble something from IKEA knows it can be a pain, to say the least. But now, even IKEA is not denying it can be frustrating and have used that idea to advertise their assembly service. The art work on the billboards is mixed up, but the message is clear…they […]
February 5, 2016
Ford Lets Consumers Design BillboardsIf you’ve always wanted to see your artwork on a billboard, Ford may just give you that chance. Ford just ended their “By Design” campaign that allowed consumers to design digital billboards featuring their vehicles. The designs were posted on digital billboards in cities across the U.S., including Washington DC, Times Square, Bay Bridge, […]
January 25, 2016
Billboards Help Grant Wish for Terminal BoyA terminally ill Rhode Island boy is getting his dying wish…to be famous. Eight year old Dorian Murray now has his picture and hashtag on digital billboards all over eastern Massachusetts. It’s all thanks to a post his father made on Facebook. Clear Channel Outdoor is donating the space and folks all over are sending […]
January 19, 2016
UGA Billboards Target RecruitsThe University of Georgia has changed their billboard designs this month to stay front and center with new recruits…they are highlighting their Pro Bowl alums in the NFL. Todd Gurley with the St. Louis Rams, Justin Houston with the Kansas City Chiefs, Thomas Davis with the Carolina Panthers, A.J. Green and Geno Atkins with the […]
January 11, 2016
Jackpot Exceeds Billboard SpaceIt has been growing exponentially over the last week, and now the Powerball jackpot is too big to fit on the numeric billboard. Currently, the jackpot stands at $1.4 billion, but is sure to grow even more as, against all odds, people continue to snap up the $2 tickets, in hopes of winning the record […]
January 5, 2016
Art Work to be Featured on BillboardsAdams Outdoor Advertising has partnered with ArtPop to bring award winning art to billboards around Pennsylvania. It’s part of their 2nd Annual ArtPop Billboard Competition. A new feature was added this year, a scholastic competition, that allowed high school students to enter. One winner was chosen from those entries, along with the 5 winners […]
November 2, 2015
Digital Billboard to Out Prostitute’s CustomersOfficials in one West Virginia town are taking a hard stand against anyone coming to their area to solicit a prostitute. Huntington police chief Joe Ciccarelli says people come from neighboring states to pick up prostitutes and it’s fueling the drug culture there by “paying herion addicted prostitutes.” A digital billboard on one of the […]
October 26, 2015
Billboards Aid in Search for SuspectThe Federal Bureau of Investigation is using Atlanta billboards to get the word out about one of their most wanted suspects. Damian Thomas is wanted in connection with the shooting death of 35 year old DeShannon Reid back in April in Delaware. Thomas fled the scene of the shooting and is believed to be in the […]
October 12, 2015
Billboard Campaign Honors Law EnforcementA message from a Memphis based advertising agency wanting to honor local police officers has gone viral. Digital billboards around the U.S. are honoring police with the message, “Blue Lives Matter.” The campaign started as a way to honor local blue, but spread when Lamar Advertising liked the idea and donated space on over 150 […]
October 8, 2015
Billboard Vandalism A Publicity StuntA couple of weeks ago, a well known law firm made headlines for having one of its billboards allegedly vandalized by some overzealous fans in Mississippi. But apparently, that was not the case. John Morgan, of the Morgan and Morgan Law Firm, was behind the “vandalism” and posted similar billboards in several markets around the […]
October 2, 2015
UGA Changes Billboards to Rally FansTomorrow will be Showdown Saturday in the SEC for the University of Georgia as they take on their biggest rival, the University of Alabama. In August, UGA began a digital billboard campaign on more than 40 boards around Atlanta to recruit prospects for the school. This week, to rally their fan base, UGA has […]
September 22, 2015
Advertiser Happy When Billboard Gets VandalizedHere’s an unusual story for you…a famous face had his billboard advertisement vandalized, and he said he was happy about it! John Morgan, who advertises all over the southeast, had one of his Mississippi billboards painted with graffiti courtesy of some overzealous Mississippi State fans. But Morgan wasn’t upset…he said he and his firm got […]
September 1, 2015
Billboards Show Photos of Missing ChildrenIt is a campaign starting in Washington D.C., but scheduled to spread to other parts of the nation…putting the photos of missing children on bus stop billboards, with the hope of bringing them home. Dozens of digital billboards throughout the D.C. Metro area are displaying images and information on missing children from the area as well […]
August 24, 2015
Billboards Take “Interactive” to a New LevelIt’s so advanced, you don’t even have to be close to the billboard to interact with it! As a part of their “Bank Human” campaign, TD Bank in New Jersey invited consumers to “say ‘hi’ and we will say ‘hi’ back.” They ran a billboard campaign in New York, Boston and Philadelphia that would “talk […]
August 17, 2015
UGA Takes Bulldog Pride to Atlanta BillboardsThe University of Georgia announced a new advertising campaign last week. Images of the collegiate powerhouse will now be seen on more that 40 billboards around Metro Atlanta and in the Athens area. Senior Associate Athletic Director Andy Platt says, “We’re proud to be one of the most powerful brands in college athletics and want […]
August 10, 2015
Clever Billboards Provide A WorkoutThe makers of Powerade don’t just want to tell consumers that their product can help recovery after a workout, they want to show it! The company launched a series of billboards in Berlin, Germany that offer a quick workout on three billboards…one with a pull down bar, a rock climbing wall and a padded billboard […]
August 3, 2015
McDonald’s Billboard Draws a CrowdWhat is the best way to draw a crowd with your billboard? Offer something free. McDonald’s in the Netherlands found this out first hand when they did a sidewalk billboard in Amsterdam that held empty McFlurry cups in a locked case. It also helps when the country is in the midst of a record heat […]
July 28, 2015
New Study Says Digital Billboards are Highly EffectiveNew Nielson study says digital billboards are the most memorable form of advertising among consumers. Nielson conducted an online survey of more than 1200 people in 5 major metro areas, including Atlanta, Cincinnati, Minneapolis, Phoenix and Tampa. The majority of their respondents felt that the digital ads “stood out more” compared to other ad media. […]
July 20, 2015
Neal Spencer Gets Top Honors at World ExpoBillboard Connection’s Senior Marketing Consultant, Neal Spencer, received top honors at the 2015 Billboard Connection World Expo, held last month in Las Vegas. Neal was honored by Billboard Connection founder and President, Don Varner, with both the President’s Award and the Team Player award. The President’s Award is given to the agency that displays an “outstanding contribution […]
July 14, 2015
Apple Creates Largest Mobile Gallery in HistoryApple and TBWA/Media Art Lab recently won their second Cannes Grand Prix prize in three years…they did it by creating what they are calling the “largest mobile photography gallery in history.” The company took photos from 162 iPhone users and put them on billboards. The result? More than 10,000 billboard in 73 cities and 25 countries […]
July 6, 2015
Man Uses Lottery Winnings to Help Spread AwarenessFor Jack Maier, it’s personal. And painful. But the 79 year old is hoping that by putting his messages on billboards, others may be spared the pain he’s suffered, not only from losing his wife to breast cancer, but also from the molestation he suffered decades ago. Maier said his wife, Myrna, was tested every […]
June 29, 2015
Which Brands Are Considered Most Patriotic?Independence Day brings out the Patriot in all of us, and during this time, we like to share that feeling , not only with our fellow Americans, but also the brands we use most. A New York based brand loyalty and customer engagement research consultancy, Brand Keys, has released their list of brands that Americans consider […]
June 22, 2015
Train Safety Campaign Comes to GeorgiaGeorgia has been chosen for this year’s Norfolk Southern railroad safety campaign, “Train Your Brain.” Billboards, like the one above, can be seen throughout central and south Georgia on the I-75 corridor from Macon to Valdosta. A spokesperson for Norfolk Southern says the images are intended to grab attention and the goal of the campaign […]
June 15, 2015
Billboards Show Escapee PhotosBillboards are going up all over the Northeast with the photos of the two inmates who escaped from the Clinton Correctional Facility over the weekend. David Sweat, 34 and Richard Matt, 48, are both convicted murderers and considered armed and dangerous. The prison is located in New York, close to the Canadian border, and […]
June 1, 2015
Digital Billboards Fill Information GapsAlthough digital billboards only account for about 5,500 of the nearly 400,000 billboards nationwide, the ability to change the message on them instantly is increasing their importance. The benefits of digital billboard technology have already been realized and put to use here in Georgia. Last year, digital billboards were used to alert motorists to the ice storms that […]
May 26, 2015
Wanna Eat a Billboard?If you’ve ever seen a billboard advertising a delicious treat and wished you could just pluck it right off of the billboard and pop it into your mouth, your dreams may just be one step closer to being a reality! Billboards that have samples of cake, beer and Coke already exist and the idea seems […]
May 18, 2015
Have You Seen This Fugitive?The FBI is working with Clear Channel Outdoor to get the word out about a man wanted for trafficking young girls for sex. Charles Devan Fulton Sr., 39, is wanted in Galveston, Texas for conspiracy to traffic minors for sexual purpose and financial gain. The billboard above went up today with the hopes of finding […]
May 11, 2015
Watchdog Group Launches Billboard CampaignA police watchdog group called the Atlanta Citizen Review Board is behind a new billboard campaign starting today in Atlanta. The group says it’s an effort to save lives. They say they are trying to reach not only young black males, but also the general population with their message of “Don’t Run.” A spokesman for […]
May 5, 2015
Google Sees Benefits of Outdoor AdvertisingIf your company had a seemingly endless advertising budget, where would you spend it? Companies like Google who have huge budgets are turning to outdoor advertising more and more. And they aren’t the only ones…Netflix has also increased spending on billboards and other out of home options. But billboard advertising and other out […]
April 30, 2015
Tiny Billboards Getting Big AttentionIt’s a tiny advertisement, but it’s having a big impact in Australia and beyond. Mini billboards for Marvel’s latest movie, Ant-Man, have been popping up in several cities including Queensland, Brisbane and Melbourne. Apparently, Marvel wants to make sure all the ants know about the movie…the billboards are only a few inches tall. They also […]
April 15, 2015
Birds of a Feather Flock Together on Atlanta BillboardsA very successful Atlanta bird is showing support for its corporate partner in a big way. The Chick-fil-A cows are using Atlanta billboards to congratulate the Atlanta Hawks for their successful season and being the #1 seed in the NBA East. The billboard is just off the Downtown Connector near Turner Field. A spokesman for […]
April 6, 2015
Stones Hint at Tour Via BillboardsThe answers have finally come! The Rolling Stones will be bringing their classic sound to Atlanta this summer…the band has announced that they will play Bobby Dodd Stadium on June 9. Billboards with the Rolling Stones signature lip logo were popping up around the country, fueling speculation of a North American tour announcement. Although the initial date […]
March 30, 2015
March Madness Goes DigitalIt’s March, and generally that means one thing…Madness for college basketball! But this year, if you can’t watch your favorite team on TV, you may see how they are doing on your way home. Lamar Advertising is posting real time scores on digital billboards in each team’s home area. They are also running a twitter […]
March 27, 2015
Formetco Designs New Digital BillboardAtlanta based billboard company Formetco is rolling out a brand new, high tech digital billboard that will not only be more customer friendly, it will also be easier on the environment. They are calling it the FTX design, and company spokesperson Todd Heller says it was designed to be the most superior billboard in the world. Heller […]
March 16, 2015
Billboards Form Smile Across AmericaDid you know “International Day of Happiness” is March 20th? The “Joy Team” did…and they are marking the occasion in a big way. The organization, along with supporters all across the U.S., have started a month long billboard campaign to spread happiness. The boards all have different messages…the one here in Atlanta says, “Let gratitude […]
March 9, 2015
Billboard Selfies for CharitySome of us take them more than others, but we’ve all done it – take a selfie. Well, now your photo can go viral on a billboard and be seen by millions of people for a good cause. Creative Chatter Communities is a charity that pairs up organizations in need with donors. They have partnered […]
March 5, 2015
Leonard Nimoy Memorialized on Billboards in AtlantaAfter Leonard Nimoy’s passing last week, several billboards went up in Atlanta to commemorate his most famous character, Dr. Spock of Star Trek. The Atlanta billboard shows the infamous Spock making his signature Vulcan gesture, urging us to “Live Long and Prosper.” Images of the billboards were tweeted and retweeted over 11,000 times, even […]
February 23, 2015
Teams Unite for Billboard CampaignFor most of us, spring is not in the air, but that’s not keeping the boys of summer from Spring Training. On the West Coast, the end of that training brings the Freeway Series, which pits rival teams the Angels and LA Dodgers against each other, and both have league MVPs. The teams have come together in […]
February 16, 2015
3D Billboards Coming to Times SquareResearchers in Austria are working on new technology that could change the face of digital billboards as we know them. A new tech start up called TriLite Technologies has partnered with the Vienna University of Technology to create what they are calling “trixels.” These use tiny mirrors to reflect lasers […]
February 9, 2015
McDonald’s New Campaign Rises with the SunOver the years, McDonald’s has come up with some pretty eye catching billboard campaigns, and they seem to like syncing their products with the sun. Their most recent campaign in Canada features an egg mcmuffin sandwich rising with the sun. Years ago, they featured several of their menu items on a sun dial. The billboard […]
February 2, 2015
Southwest Airlines courts Atlanta with BillboardsNow that Southwest has completed its takeover of AirTran, the airline now is focusing on courting Atlanta travelers and getting a piece of Delta’s pie. A new billboard campaign starts this week around Atlanta, as well as new commercials and airport ads. One focus of the campaign is the airline’s low cost, low frills […]
January 26, 2015
UGA Pays Tribute to Pro Bowl DawgsBillboards are going up all over Atlanta to showcase the Four former Bulldogs in the NFL who will hit the gridiron Sunday night in the Pro Bowl. Defensive lineman Geno Atkins (Cincinnati Bengals), receiver A.J. Green (Cincinnati Bengals), Linebacker Justin Houston (Kansas City) and quarterback Matthew Stafford (Detroit Lions) are featured on the billboard. UGA […]
January 12, 2015
Traveling Foodies: Billboard Leads to South Georgia Pork HeavenAs you probably know if you’ve driven to Florida from Atlanta, there are dozens of billboards lining I-75 in south Georgia. Not all of them are places you might want to stop or products you might want to buy, but here’s one to consider based on a recent post by an Atlanta food blogger…Carroll’s Sausage and […]
January 5, 2015
Billboards Plead for Mercedes to Stay in NJ as Decision LoomsMercedes Benz USA is considering moving its US Headquarters from New Jersey to the Southeast. Word of the possible move has prompted a New Jersey billboard owner to make a public plea for the car maker to stay in the Garden State. Marty Judge, the co-owner of Judge outdoor has posted the message above on […]
December 22, 2014
Valdosta State Launches New Billboard CampaignValdosta State University wants to capture the attention of prospective students in Georgia and North Florida. After extensive research, the school has launched their new marketing campaign that includes a series of billboards featuring a flaming match. Officials at Valdosta State say they wanted to stand out in the crowd and they think it’s a […]
December 15, 2014
Larger Than Life in Times SquareIt spans an entire city block and earned the title of “North America’s Largest Digital Billboard.” This enormous billboard in New York’s Times Square towers over everyone below…it is eight stories high and 25,000 square feet. Google bought the space this month and they are making sure it’s one to remember, not only for its […]
December 8, 2014
German Cars Battle it out on BillboardsLuxury German car brands are battling it out on billboards in California. Until now, the wars have been contained in their home country, but Audi broke what may be an unspoken rule and put up the above billboard in Santa Monica touting its A4 line of cars and challenging BMW to respond. Not to be outdone, […]
November 17, 2014
Louisville Thanks Douglasville, GA Native with BillboardAsia Durr is taking her skills to the University of Louisville in Kentucky, and the school said thanks in a big way! Durr was featured on a billboard in her hometown of Douglasville, GA last week. Durr currently plays the point guard position for St. Pius X in Atlanta and is the no. 2 prospect […]
November 3, 2014
High Tech Billboard Creates Drinking WaterStudents and professors at the University of Engineering and Technology in Lima, Peru designed and built a billboard that can extract potable water from the humidity in the air. They wanted to address the water shortage created by the area’s changing climate. Despite being a desert, the area is surprisingly humid, with levels topping out around […]
October 27, 2014
Atlanta Billboards Credited for Helping Transplant PatientsMandie found her match! Earlier this month, Mandie received her life saving kidney transplant…you may remember seeing her face on billboards all around metro Atlanta last year. Her family says those billboards raised awareness about Mandie’s battle and may have helped other patients, but Mandie’s aunt is the one credited with saving her […]
October 16, 2014
Georgia’s Piedmont Newnan Hospital Launches New Billboard CampaignIn honor of breast cancer awareness month, Piedmont Newnan Hospital in Georgia launched a billboard campaign to raise awareness of the disease and encourage women to get mammograms. CEO Mike Robertson says he adopted the idea from the hospital’s Henry County, Georgia location. He says there has already been a lot of interest in […]
October 3, 2014
Atlanta’s Georgia Tech Up For Billboard AwardGeorgia Tech’s new multi media marketing campaign is getting noticed! This initiative is one of three finalists in the 2014 The Outdoor Advertising Association of Georgia (OAAG) Creative Contest. The “Together We Swarm” campaign involves multiple designs on several billboards around Atlanta. The billboard designs were developed by Georgia Tech’s Athletic Marketing team….they say their […]
September 15, 2014
Cow Billboards Bid Farewell in Atlanta, GeorgiaThe death of Chick-fil-A’s founder, S. Truett Cathy, was not lost on the restaurant’s infamous cows. The cows took a break from their usual antics to pay tribute to the chain’s late founder, via their famous billboards in Georgia. And true to form, their spelling is not the best but they did get his name […]
September 8, 2014
Chick-fil-A Founder Dies at Age 93The cow billboards around Atlanta shine a little less today as we hear of the passing of Chick-fil-A founder, S. Truett Cathy. He was 93. A spokesman for the family said that Cathy died at home surrounded by family. A public funeral is scheduled for Wednesday in Jonesboro, GA. Aside from his famous chicken sandwich […]
August 29, 2014
Be A Published Author – Billboard Style!If you’ve ever driven down into South Georgia, you’ve most likely seen the rows of billboard advertising lining the highway. The Director of the Governor’s Office of Highway Safety was recently traveling in that area and decided he could put some of the available billboards to good use. Harris Blackwood wants to tout the state’s […]
August 25, 2014
Savannah-Chatham PD Using Billboards To RecruitBillboards were a great tool here in Atlanta when the police department was hiring, and now the trend has spread south to Savannah. The Savannah-Chatham Metropolitan Police Department has launched a billboard campaign aimed at recruiting new members to the force after losing an average of seven members just last month. The officer featured on […]
August 18, 2014
Throwback Monday: Billboard “Whispers” to Promote Ghostly ShowWhat would you do if you were walking along a busy street and suddenly heard a voice whispering in your ear? Would you be afraid? Angry? Worried? People walking along Prince Street in SoHo were confronted with that situation back in 2007 when A&E was promoting a new […]
August 11, 2014
Georgia Tech Swarming Billboards in AtlantaIt’s nearly football season and you don’t have to look far to know that fans are excited! College football is taking center stage in Downtown Atlanta as Georgia Tech has launched a new billboard campaign around the metro area. Tech is swarming downtown with several new designs, like the one pictured above…this campaign seems to […]
August 4, 2014
It’s here! “Art Everywhere US” display kicks off in Times SquareIt’s like having an art museum outdoors….great works of art are now being displayed on billboards around the country. It’s part of the “Art Everywhere US” movement putting famous works on display outside for the entire month of August. The program kicks off today in New […]
July 28, 2014
Eyes on the Atlanta BeltlineIf you are going to trek along the Atlanta Beltline near Piedmont Park, someone will be watching…several billboards with only a set of eyes can be seen along that part of the trail. It’s all part of an “Apparitions” display by artist Gregor Turk…the eyes are actually those of General William T. Sherman. July […]
July 21, 2014
Dining atop a Billboard in New YorkIt’s the newest, most exclusive dining spot in Manhattan…and it’s on top of a billboard! New York’s Red Rooster restaurant has just opened a 10 seater table on a specially built platform that sits on top of a billboard, 25 feet above Times Square. It’s all part of Mastercard’s “Priceless” campaign. For $50 a head, […]
July 11, 2014
Billboard Discussion Continued in MariettaThe deadline is looming as construction is set to begin on I-75 in Cobb County in September. Local billboard owners are asking the Marietta City Council’s judicial legislative committee to change a sign ordinance and allow several billboards in the construction zone to stay, rather than be demolished. Under the current ordinance, the billboards have […]
June 30, 2014
“Mad Men” Hopes Billboard Ads Will Mean Emmy NodThe hit show “Mad Men” is now in it’s 7th and final season, but they are not going out without a fight. The show’s creator has teamed up with an ad agency to create an “Emmy Consideration” campaign…several billboards along L.A.’s Sunset Strip that feature the show’s cast of characters in 60’s style ads like […]
June 20, 2014
Billboards Help Fight Ad FraudOnline advertising fraud is costing businesses millions of dollars and the perpetrators are getting away with it. That has prompted New York based video ad server, Vindico, to take over billboards in busy Midtown New York City. They are promoting their legitimate product, while letting people know there are very good scammers out there. Vindico’s […]
June 16, 2014
Billboards Aid Mother’s Crusade in Cobb CountyA grieving mother in Kennesaw hopes a billboard campaign will prevent other parents from going through what she’s going through…the loss of a child to a heroin overdose. Missy Owen lost her 20 year old son, Davis, in March. He was President of his class in high school and on the Dean’s List at Kennesaw […]
June 9, 2014
New App Extending the Reach of Billboard AdvertisingA Cincinnati, Ohio based billboard company is breaking new ground for extending the reach of billboard advertising. Norton Outdoor advertising is working with Florida based app developer, The Lazo Company, to offer a new “LAZO” app. The app allows users to search billboard ads in up to a 50 mile radius from their current location. Norton […]
June 5, 2014
Corey Tower’s Transformation Has BegunIt’s been months of waiting, but now, construction has begun to transform Corey Tower into a giant digital billboard. Owner Billy Corey says he hopes the board will make the tower even more of a landmark in the Southeast, comparing it to the Statue of Liberty and the famous St. Louis Arch. The board is […]
May 28, 2014
Authorities Hope Billboards Will Bring New LeadsIt’s been nearly 2 years since Timothy Ashley was killed during an armed robbery while walking home from work on Danforth Road in SW Atlanta. In that time, the trail for the suspected killers has gone cold. Shortly after the murder, authorities released sketches of two people believed to have also robbed someone else in […]
May 22, 2014
Cobb Co. Business Owners Show Support with BillboardsBusiness owners in Cobb county are not holding back when it comes to their feelings about building a stadium and moving the Atlanta Braves team to their turf. They have formed a group called “Cobb Home of the Braves” and announced this week that they have put up 6 billboards around Cobb County with […]
May 19, 2014
CA Governor’s Race Heats Up…in GeorgiaOne of the candidates for the Governor’s office in California thinks his key votes may lie right here in Georgia. Tim Donnelly, a member of the California Assembly, is targeting all of the people associated with the film industry that now work in Georgia. Donnelly contends that Hollywood, California is now only a name, because […]
May 13, 2014
Billboards go up in Atlanta to Aid Search for Missing WomanA Putnam county woman is considered kidnapped after her husband’s body is found decapitated in their home. Authorities say 87 year old Shirley Dermond of Lake Oconee has been missing for nearly a week. Police say she is not a suspect in the death of her husband and they fear she is in danger. Billboards […]
May 6, 2014
Billboard is First of Its Kind An engineering school in Peru, UTEC, is expanding and the fact that the construction of the new campus harms the environment is not lost on them. Students there came up with a billboard that filters the air…a first of its kind. The billboard is said to do the […]
April 28, 2014
Controversial Billboards Launched in AtlantaIt’s being called the “Earth’s biggest environmental threat” and new billboards are going up to try and raise awareness. Atlanta is one of the cities included in the campaign launch against “Climate Engineering” also known as “Geo Engineering.” Billboards went up in Georgia, Michigan and Arkansas last week asking people to ” ‘Look Up’ God […]
April 21, 2014
City of Gainesville Considers Billboard ReductionThe Gainesville City Council is considering a measure that would reduce the number of billboards in the area by half. The request is being made by one of the area’s primary billboard advertisers, Fairway Outdoor. Fairway, one of the nation’s largest outdoor companies, has 67 structures in the Gainesville area. Fairway’s Tim Hall has lived […]
April 14, 2014
Art Everywhere coming to Times SquareTens of thousands of billboards around the country will be used in “the biggest art show ever conceived” this summer. “Art Everywhere” is a collaboration of five museums that will transform well known places like Times Square into art displays for the month of August. Curators and the public will vote online to decide which […]
March 31, 2014
FBI Uses Digital Billboards to Search for Accused KillerThe Federal Bureau of Investigation is launching a new digital billboard campaign in hopes of catching an accused killer. Billboards from Georgia to Maryland will show a photo of 51-year-old Kahlil Malik Tatum, a man charged with killing his wife in a Maryland motel. According to the FBI, they want to “cast a wide net” in […]
March 24, 2014
Atlanta Hawks Billboard More Than Just a BillboardThe Atlanta Hawks will soon be swooping into downtown Atlanta in a big way…In early April, the team will be installing a giant 3-D billboard of one of their star players dunking a basketball. Paul Millsap, the Hawk’s forward, is the lucky man whose image has been made larger than life. This unique billboard can […]
March 17, 2014
IKEA Makes Good Use of Small SpaceIt’s not high tech, but it is a trailblazing idea in the billboard industry. Swedish retailer, IKEA, famous for making great use of small space, has teamed up with a German ad agency to make great use of small billboard space. They are employing red, green and blue lights (RGB for short) to essentially triple […]
March 11, 2014
Food for ThoughtBillboards in New York are getting attention even when they are not displaying an advertisement. Executives at Van Wagner Communications, owner of several billboards, didn’t like the look of a blank board or a “Your Ad Here” message when there was no current advertiser. So they got people talking when they used the […]
March 3, 2014
FBI Launches new Billboard Campaign in Seven StatesFor more than a decade, a domestic terrorist has evaded the law…but his freedom may soon be coming to an end. Starting today, as a part of their National Digital Billboard Initiative, the FBI is putting the face of Daniel Andreas San Diego on billboards from coast to coast hoping someone will recognize him. He […]
February 25, 2014
New York asks Atlanta for AdviceIt wasn’t long ago that the country watched as a mere 2 inches of snow crippled Georgia and left thousands of people stranded on highways around Atlanta. No doubt the snow weary and seasoned drivers in the North had a field day making fun of the South in such conditions. But after the latest Georgia […]
February 17, 2014
Billboard Messages are Live for First Time in Georgia!Winter weather has been battering the country for the last few weeks, but this time when it hit Georgia, emergency management officials were ready…and they did something that has never been done in the state before. They used newly available technology to post live Twitter feeds on digital boards in real time from both the Georgia […]
February 10, 2014
Why Captain Morgan and Starz Are Pointing Cannons at Each Other From Duelling L.A. BillboardsIt’s happening more and more around the country…and until now, dueling billboards have been mostly pitting luxury cars against one another. But now, there’s a new duel going on in L.A. that has nothing to do with who has the nicest car… These billboards are at war! On L.A.’s popular Sunset Boulevard, very authentic looking […]
February 3, 2014
Fake typo brews bustle over Russel(l) Wilson billboardsBefore the big game battle on the gridirion, the Seattle Seahawks quarterback Russell Wilson was unknowingly in a battle of his own… on a billboard tug of war supposedly between his two alma maters. Last week, a billboard was put up in North Carolina near one of Wilson’s alma mater’s, North Carolina State. It appeared […]
January 27, 2014
Denver billboards ramp up trash talk before Broncos and Seahawks in the Super BowlIt is no surprise that the trash talking before the Super Bowl has begun…and now Denver is taking it to new heights. The city is making headlines with some billboards comparing the Broncos to their big game opponent, the Seattle Seahawks. The Broncos are capitalizing on the comments made by Seahawks player Richard Sherman after […]
January 21, 2014
DOT study finds digital billboards don’t distract driversAre the changing messages on digital billboards more distracting than the stationary billboards? That was the topic of a new study recently conducted by the Department of Transportation. The answer: a resounding “No.” The study surveyed drivers in both Pennsylvania and Virginia and found that although drivers spent a few more milliseconds looking at the […]
January 13, 2014
Billboards to Go Up in Atlanta to Advertise Reward in Murder CaseThe case is 8 months old and going cold. Both law enforcement and the victim’s family are pinning their hope for new leads on a billboard campaign that is scheduled to start this week. The family is hoping that the East Atlanta billboard will spread the word about a $25,000 reward that may motivate anyone […]
January 7, 2014
Billboards That Drop Angels On Your HeadBillboards are no longer just static signs that line the roadways…they have already evolved into the digital realm and are now making a giant leap into being interactive! British Airways recently made headlines with their billboards near a London airport. They used custom built technology to show real time flight information as their planes […]
December 18, 2013
Your Name in Lights: Personalized Coke Billboards Greet Consumers in IsraelWith Coke’s headquarters being here, it’s hard to believe we don’t have these billboards in Atlanta. In Israel, Coke has added lights to their billboards, making their product personal. It’s part of their “Share a Coke” campaign. The light panel uses app technology to display consumer names on products when they are nearby. The idea […]
December 17, 2013
Posting Homeless Individuals’ Resumes On Billboards Is A Jobs Effort We SupportIt’s happening across the pond, but it would be a wonderful campaign to start here in the United States, especially on billboards right here in Atlanta. In Sweden, a publication is hiring homeless people to sell their magazine. Then they have also partnered with an agency to put the resumes of these salespeople on billboards […]
December 16, 2013
Out-of-Home Ad Revenues Up AgainBusiness owners are realizing how beneficial out of home advertising can be for their bottom line. Outdoor advertising, which includes billboards and mobile technology, has been seeing an uptick in revenue for the last 14 quarters, according to the Outdoor Advertising Association of America. The advertisers come from all types of businesses, from phone companies […]
December 9, 2013
Atlanta Film-Screen Billboards Takes Digital Storytelling To New HeightsThere’s a new concept for billboards coming to Atlanta, courtesy of a local hotel. The W Atlanta is taking out a billboard near their downtown location, not to tell you of their amenities or ask you to stay, but to tell you a story. The hotel has partnered with an artist/filmmaker to create a series […]
December 2, 2013
British Airways’ digital billboard identifies planes as they pass overheadIt is probably safe to say that at some point in our lives, we have all done it….looked to the sky to see an airplane and wondered where it is headed or where it came from…maybe even fantasized about being on the plane as it is bound for our imagined destination…a beach, a not often […]
November 18, 2013
Would You Vote For Horse Racing in Georgia?A hometown horse touted on an Atlanta billboard brought home a major win this month, reigniting the discussion on bringing horse racing to Georgia. Mucho Macho Man, owned by a Sugar Hill couple, won this year’s Breeder’s Cup Classic. He was featured on a metro billboard seen by millions, with the hope that people would […]
November 13, 2013
Atlanta Family hoping Billboard will lead to a miracleShe’s in a fight for her life and hanging her hopes on billboards. Since the age of two, Gwinnett county resident Mandie Hale has been dealing with setbacks and symptoms from kidney failure. The treatments have taken such a toll on Mandie’s body that her options are running out. Not knowing where else to turn, […]
November 13, 2013
Atlanta Digital Billboards Help Fight Crime!The long arm of the law is going digital…and even the criminals admit it will be much harder to hide. The FBI is posting photos of their most wanted on digital billboards in Atlanta and around the county. FBI investigators say the results are remarkable! They say it all began as a one city test […]
November 13, 2013
Billboard publicizes Atlanta’s first responders’ fight for raiseThey are the “first to respond and the last to get paid.” That’s the message the wives of Atlanta policemen and firemen want to make clear to city council and Atlanta mayor Kasim Reed. They have taken that message to two Atlanta billboards in hopes of getting a raise of more than one percent for […]
November 13, 2013
Atlanta Advertising: Reaching a Big Market for a small priceBig Market, Small price Atlanta might not be the first place that comes to mind when considering large markets for billboard advertising, but according to local media buyers, it is the best priced! It’s no secret that Atlantans spend a lot of time on the road with exposure to hundreds of billboards…with over 5 million […]
November 13, 2013
Atlanta billboard Help Attorney Get Out of the “Rat Race”For more than a decade, Atlanta attorney Tamela Adkins made a living as a hard nosed attorney fighting battles for people waging a war on their spouse through bitter divorce proceedings. She worked in Buckhead as a contested divorce attorney. When she tired of the rat race and moved to the suburbs, she wanted a slower […]
November 13, 2013
Local Company puts Atlanta Billboards to Good Use!A local company is not only helping the environment, but also reaching out to our distant cousins….Gorilla Sacks takes used billboard vinyls and turns them into usable products like tote bags, messenger bags or even covers for tablets. Companies who’s billboard ad campaigns have ended can contact Gorilla Sacks and have their vinyls turned into […]
November 13, 2013
Sports Fans Suddenly Have a Reason to Stare At Atlanta’s BillboardsLive updates aren’t just for media outlets like internet, television and radio anymore! Now, sports fans in Atlanta can get real time updates outdoors on giant billboards! Fox Sports South is now live streaming scores straight to billboards around the city of Atlanta! From the Atlanta Hawks to the Atlanta Braves, sports fans will have […]
November 13, 2013
College billboards coming to Atlanta!Billboards have long been used to help travelers with decisions on where to eat or sleep, but now they are being used to help with even bigger decisions, like where to get your higher education. Colleges and universities in Missouri and other states are vying for ad space on billboards to get their names in […]