Researchers in Austria are working on new technology that could change the face of digital billboards as we know them. A new tech start up called TriLite Technologies has partnered with the Vienna University of Technology to create what they are calling “trixels.” These use tiny mirrors to reflect lasers in several directions and the result can trick viewers into interpreting the image as 3D…no glasses needed. The trixels project hundreds of images outward simultaneously, while current 3D technology only projects 2, requiring the use of glasses. Billboards using the trixel technology would not only appear 3D to the naked eye, they would also jump out at viewers from every angle. Researchers say that in addition, different images can be projected depending on where the viewer is in relation to the billboard, thereby allowing several ads to be shown simultaneously. For example, they say someone coming out of a shop to the left of the board could see something different than another patron coming out of a building on the right of the board. The new technology is expected to be finished later this year and we could be seeing it launched in New York’s Times Square by 2016. No word on when or if we will see the technology here in the Atlanta market.