The next big player in the billboard business could be one you’re already familiar with…Netflix. The media streaming giant has reportedly made an offer to buy Los Angeles based Regency Billboards, to the tune of $300 million. It would be the largest acquisition in the company’s history.
Although neither parties could be reached for comment, one of Regency’s competitors says the deal makes sense for Netflix. Evan Richheimer is the CEO of New Tradition Media. He says Netflix advertises quite heavily in the area and the deal “would allow Netflix to so called ‘block the box’ on premium sites in one of the most important and desirable media markets in the United States.”
Regency’s website says they have locations all over the LA area, including prime spots like the Sunset Strip, UCLA campus, Orange County, and near LAX.
Reuters is reporting that Netflix is not the only one making Regency an offer for their inventory, so the deal is not a definite as of now. No word on when a decision is expected.