Apple and TBWA/Media Art Lab recently won their second Cannes Grand Prix prize in three years…they did it by creating what they are calling the “largest mobile photography gallery in history.” The company took photos from 162 iPhone users and put them on billboards. The result? More than 10,000 billboard in 73 cities and 25 countries featuring photos taken with iPhones. The photos included everything from simple water droplets or flower close ups to intricate landscapes and buildings. The pair also won a Grand Prix press prize in 2013 for the ads on the back of magazines that showed ads iPad size.
