Billboard Advertising News
News and press releases — page 3 of 17.
June 6, 2016
Rock Wall Draws Attention in Times SquareIt’s not everyday that one might see a rock climbing wall in the middle of Times Square, and even less likely to see someone actually scaling it! But that’s what happened this Spring as a promotional stunt for the Toyota Rav4 Hybrid. The 100 foot, 6,000 pound billboard took months of planning and came down […]
April 11, 2016
Unique Method Promotes New FlightNorwegian Airlines took the announcement of their new flight very seriously. Rather than employing a traditional form of advertising, like a billboard or magazine ad, the airline’s agency, M&C Saatchi Stockholm, converted a stop on their subway system to look like the Times Square stop in New York. They went all out…changed signage to Times […]
March 14, 2016
Billboard Campaign Inspires HappinessWe are less than a week away from the International Day of Happiness, which happens to coincide with the first day of Spring, Sunday March 20th. For the second year in a row, The Joy Team is leading a partnership to bring happy phrases to billboards across the nation, hoping to inspire people to […]
March 9, 2016
State Flag Billboard Made of Yoghurt LidsIt’s a new twist to recycling used products…a billboard made entirely of used lids from yoghurt cups. Noosa Yoghurt is trying to show their dedication to the state of Colorado and reassure it’s faithful customers that despite being acquired by a private equity firm, their high quality product will remain the same. Often when […]
March 2, 2016
Thermal Billboard Detects A FeverThe future is here…a billboard equipped with a thermo-scanner camera is detecting one of the tell tale signs of the flu before the viewers even know they are sick. Fever is one of the first signs of the flu, and Theraflu wanted to give people a fast and effective way to tell if they […]
February 22, 2016
Human Billboard A Hit in RaleighA three tiered platform and 63 people made for quite the memorable billboard in Raleigh, North Carolina. It was done by a software company right outside of a software conference late last year. The campaign used volunteers to each hold a panel and spell out several messages, all relating to the conference with a […]
February 15, 2016
Photo Billboards Are BackApple is reviving a popular billboard campaign from last year…they are crowdsourcing photos taken with the Iphone 6 from social media sites and posting them to billboards around the world. Social media is said to be in a frenzy over the revived campaign…it’s geared not only to showing the photo quality that can come […]
February 8, 2016
IKEA’s Billboard Ads Appear MismatchedEveryone who has ever tried to assemble something from IKEA knows it can be a pain, to say the least. But now, even IKEA is not denying it can be frustrating and have used that idea to advertise their assembly service. The art work on the billboards is mixed up, but the message is clear…they […]
February 5, 2016
Ford Lets Consumers Design BillboardsIf you’ve always wanted to see your artwork on a billboard, Ford may just give you that chance. Ford just ended their “By Design” campaign that allowed consumers to design digital billboards featuring their vehicles. The designs were posted on digital billboards in cities across the U.S., including Washington DC, Times Square, Bay Bridge, […]
January 25, 2016
Billboards Help Grant Wish for Terminal BoyA terminally ill Rhode Island boy is getting his dying wish…to be famous. Eight year old Dorian Murray now has his picture and hashtag on digital billboards all over eastern Massachusetts. It’s all thanks to a post his father made on Facebook. Clear Channel Outdoor is donating the space and folks all over are sending […]