Billboard Advertising News
News and press releases — page 17 of 17.
April 4, 2006
30-Second TV Spots Endangered by DVRs and VODThe Center For Media Research A survey, by the Association of National Advertisers (ANA) and Forrester Research, found that 78% of advertisers feel that traditional television advertising has become less effective in the past two years. The survey also found that marketers are exploring emerging technologies to help bolster their television advertising spend. 70% of […]
March 20, 2006
Outdoor Ad Spending Soars 8%MediaPost Publications – Joe Mandese OUTDOOR AD SPENDING ROSE 8 percent during 2005, making it one of the fastest growing sectors of media last year, according to final estimates released today by the Outdoor Advertising Association of America. Results were especially strong in some fast-growing categories, including: communications (+31.8 percent), insurance and real estate (+16.4 […]
January 9, 2006
How Should I Spend My Marketing Dollars in 2006?Leora Lanz and Barbara Wiener As we review sales and marketing initiatives for 2006, we all have the same goal: to increase market share and improve the bottom line. In this fast-paced and competitive environment, there are more marketing tools and opportunities open to us than ever before, and the ways we will get there […]
November 7, 2005
Newspaper Circulation Slides 2.6 PercentSeth Sutel, AP Business Writer —Industry Group Reports That Average Weekday Circulation at U.S. Newspapers Fall 2.6 PercentNEW YORK (AP) — Average weekday circulation at U.S. newspapers fell 2.6 percent during the six month-period ending in September in the latest sign of trouble in the newspaper business, an industry group reported Monday. Sunday circulation also […]