Billboard Advertising News
News and press releases — page 16 of 17.
December 10, 2008
AJC shrinks circulation area, cuts 156 jobsSTAFF REPORTS The Atlanta Journal-Constitution will reduce its circulation area to 27 counties in and around metro Atlanta and cut 56 full-time and 100 part-time jobs as the media industry faces “unprecedented economic challenges,” the company said Wednesday. The cutback — the third such move since early 2007 — will eliminate circulation to 22 counties: […]
October 30, 2008
Cinema advertising revenues grew 18.5% in 2007The cinema advertising revenues of Cinema Advertising Council (CAC) members grew 18.5% in 2007, to $539,946,000 from $455,661,000 in 2006, according to a CAC report. CAC members account for some 82% of US movie screens, the organization said. On-screen advertising revenues – approximately 92% of total cinema advertising revenues – increased 18.5%, to $494,622,000 in […]
October 3, 2008
Forecast: Newspaper ads to fall 11.5% this yearJennifer Saba NEW YORK Total advertising revenue for the newspaper industry is expected to decline 11.5% to $40.1 billion this year, according to the Newspaper Association of America. The organization forecast that by 2009, ad revenue declines would not be as steep — total ad revenue is expected to drop 5.5% to $37.9 billion that […]
October 3, 2008
Google: No Homepage Ads, but We’ll Take Some Billboards AnywhereMichael Learmonth NEW YORK (AdAge.com) — Google founders Sergey Brin and Larry Page have long said they won’t sully Google’s page with advertising. But the American landscape? That’s another matter. The WSJ weighs in on the ongoing re-think taking place at Google over marketing. Mainly, the story is that Google is going to start doing some — […]
August 15, 2008
Out of Home Advertising on the RiseStuart Elliott MADISON AVENUE is having an out-of-home experience. StoreBoard Media puts ads on the security pedestals in retail stores. The ardor to reach consumers outside the home — and outside the realm of traditional media like television — continues to grow among marketers. They hope to fight back against technologies like digital video recorders, […]
August 14, 2008
New Billboard Connection Office Opens in Orange County, CAPress Contact Anywhere — ORANGE, CA–(Marketwire – January 17, 2008) – Billboard Connection, a media agency specializing in outdoor advertising, has a new franchise at 438 E. Katella Ave., Suite 213, in the City of Orange under the ownership of local attorney and businessman, Rod Bidgoli. Before becoming a franchise owner, Bidgoli was a corporate […]
June 29, 2008
Billboard Connection Expands Offerings to Include AdsOnFeet Walking TV AdsAnywhere — /24-7PressRelease/ – BOSTON, MA, June 29, 2008 – Outdoor advertising specialist Billboard Connection today expanded its offerings with the addition of AdsOnFeet to its media portfolio. AdsOnFeet is the innovative provider of walking TV ad campaigns, which feature a team of trained presenters wearing TvVests that grab attention with high-impact video ads. Building […]
October 3, 2007
Feds Say Yes to Digital BillboardsMedia Post By Erik Sass In a major victory for outdoor advertisers, the Federal Highway Administration issued a memorandum last week giving the go-ahead for the installation of digital signage along the nation’s Interstate highways and other federally subsidized roadways. Coming amid vociferous objections from some municipal governments, which claim electronic billboards are a safety […]
October 10, 2006
‘Wanted’ Billboards Cropping Up Across U.S.LISA CORNWELL, Associated Press Writer Cincinnati — Wanted posters offering rewards for Jesse James and other outlaws were a common sight in America/country-region />’s Old West. Now a modern twist on that idea is showing up increasingly across the country: wanted billboards. Many of the billboards, which typically include a suspect’s photo or a sketch […]
September 6, 2006
Outdoor Continues To Build, Surges 8.2% In First HalfMediaPost Publications – by Erik Sass THE OUTDOOR AD INDUSTRY CONTINUED its meteoric growth in the first half of 2006. Total revenue expanded 8.2 percent over the same period in 2005 to top $3.5 billion, in line with forecasts from trade organization Outdoor Advertising Association of America. If the industry matches its 8 percent overall […]