Billboards Help Fight Ad Fraud

Online advertising fraud is costing businesses millions of dollars and the perpetrators are getting away with it. That has prompted New York based video ad server, Vindico, to take over billboards in busy Midtown New York City. They are promoting their legitimate product, while letting people know there are very good scammers out there. Vindico’s President, Matt Timothy, says this is just the beginning of their efforts. Timothy says he plans to advertise on more locations and run the campaigns indefinitely. For more details on the men believed to be behind one of the lucrative schemes, click here.