Billboard Advertising News
News and press releases — page 5 of 17.
August 24, 2015
Billboards Take “Interactive” to a New LevelIt’s so advanced, you don’t even have to be close to the billboard to interact with it! As a part of their “Bank Human” campaign, TD Bank in New Jersey invited consumers to “say ‘hi’ and we will say ‘hi’ back.” They ran a billboard campaign in New York, Boston and Philadelphia that would “talk […]
August 17, 2015
UGA Takes Bulldog Pride to Atlanta BillboardsThe University of Georgia announced a new advertising campaign last week. Images of the collegiate powerhouse will now be seen on more that 40 billboards around Metro Atlanta and in the Athens area. Senior Associate Athletic Director Andy Platt says, “We’re proud to be one of the most powerful brands in college athletics and want […]
August 10, 2015
Clever Billboards Provide A WorkoutThe makers of Powerade don’t just want to tell consumers that their product can help recovery after a workout, they want to show it! The company launched a series of billboards in Berlin, Germany that offer a quick workout on three billboards…one with a pull down bar, a rock climbing wall and a padded billboard […]
August 3, 2015
McDonald’s Billboard Draws a CrowdWhat is the best way to draw a crowd with your billboard? Offer something free. McDonald’s in the Netherlands found this out first hand when they did a sidewalk billboard in Amsterdam that held empty McFlurry cups in a locked case. It also helps when the country is in the midst of a record heat […]
July 28, 2015
New Study Says Digital Billboards are Highly EffectiveNew Nielson study says digital billboards are the most memorable form of advertising among consumers. Nielson conducted an online survey of more than 1200 people in 5 major metro areas, including Atlanta, Cincinnati, Minneapolis, Phoenix and Tampa. The majority of their respondents felt that the digital ads “stood out more” compared to other ad media. […]
July 20, 2015
Neal Spencer Gets Top Honors at World ExpoBillboard Connection’s Senior Marketing Consultant, Neal Spencer, received top honors at the 2015 Billboard Connection World Expo, held last month in Las Vegas. Neal was honored by Billboard Connection founder and President, Don Varner, with both the President’s Award and the Team Player award. The President’s Award is given to the agency that displays an “outstanding contribution […]
July 14, 2015
Apple Creates Largest Mobile Gallery in HistoryApple and TBWA/Media Art Lab recently won their second Cannes Grand Prix prize in three years…they did it by creating what they are calling the “largest mobile photography gallery in history.” The company took photos from 162 iPhone users and put them on billboards. The result? More than 10,000 billboard in 73 cities and 25 countries […]
July 6, 2015
Man Uses Lottery Winnings to Help Spread AwarenessFor Jack Maier, it’s personal. And painful. But the 79 year old is hoping that by putting his messages on billboards, others may be spared the pain he’s suffered, not only from losing his wife to breast cancer, but also from the molestation he suffered decades ago. Maier said his wife, Myrna, was tested every […]
June 29, 2015
Which Brands Are Considered Most Patriotic?Independence Day brings out the Patriot in all of us, and during this time, we like to share that feeling , not only with our fellow Americans, but also the brands we use most. A New York based brand loyalty and customer engagement research consultancy, Brand Keys, has released their list of brands that Americans consider […]
June 22, 2015
Train Safety Campaign Comes to GeorgiaGeorgia has been chosen for this year’s Norfolk Southern railroad safety campaign, “Train Your Brain.” Billboards, like the one above, can be seen throughout central and south Georgia on the I-75 corridor from Macon to Valdosta. A spokesperson for Norfolk Southern says the images are intended to grab attention and the goal of the campaign […]