Billboard Advertising News
News and press releases — page 12 of 17.
February 3, 2014
Fake typo brews bustle over Russel(l) Wilson billboardsBefore the big game battle on the gridirion, the Seattle Seahawks quarterback Russell Wilson was unknowingly in a battle of his own… on a billboard tug of war supposedly between his two alma maters. Last week, a billboard was put up in North Carolina near one of Wilson’s alma mater’s, North Carolina State. It appeared […]
January 27, 2014
Denver billboards ramp up trash talk before Broncos and Seahawks in the Super BowlIt is no surprise that the trash talking before the Super Bowl has begun…and now Denver is taking it to new heights. The city is making headlines with some billboards comparing the Broncos to their big game opponent, the Seattle Seahawks. The Broncos are capitalizing on the comments made by Seahawks player Richard Sherman after […]
January 21, 2014
DOT study finds digital billboards don’t distract driversAre the changing messages on digital billboards more distracting than the stationary billboards? That was the topic of a new study recently conducted by the Department of Transportation. The answer: a resounding “No.” The study surveyed drivers in both Pennsylvania and Virginia and found that although drivers spent a few more milliseconds looking at the […]
January 13, 2014
Billboards to Go Up in Atlanta to Advertise Reward in Murder CaseThe case is 8 months old and going cold. Both law enforcement and the victim’s family are pinning their hope for new leads on a billboard campaign that is scheduled to start this week. The family is hoping that the East Atlanta billboard will spread the word about a $25,000 reward that may motivate anyone […]
January 7, 2014
Billboards That Drop Angels On Your HeadBillboards are no longer just static signs that line the roadways…they have already evolved into the digital realm and are now making a giant leap into being interactive! British Airways recently made headlines with their billboards near a London airport. They used custom built technology to show real time flight information as their planes […]
December 18, 2013
Your Name in Lights: Personalized Coke Billboards Greet Consumers in IsraelWith Coke’s headquarters being here, it’s hard to believe we don’t have these billboards in Atlanta. In Israel, Coke has added lights to their billboards, making their product personal. It’s part of their “Share a Coke” campaign. The light panel uses app technology to display consumer names on products when they are nearby. The idea […]
December 17, 2013
Posting Homeless Individuals’ Resumes On Billboards Is A Jobs Effort We SupportIt’s happening across the pond, but it would be a wonderful campaign to start here in the United States, especially on billboards right here in Atlanta. In Sweden, a publication is hiring homeless people to sell their magazine. Then they have also partnered with an agency to put the resumes of these salespeople on billboards […]
December 16, 2013
Out-of-Home Ad Revenues Up AgainBusiness owners are realizing how beneficial out of home advertising can be for their bottom line. Outdoor advertising, which includes billboards and mobile technology, has been seeing an uptick in revenue for the last 14 quarters, according to the Outdoor Advertising Association of America. The advertisers come from all types of businesses, from phone companies […]
December 9, 2013
Atlanta Film-Screen Billboards Takes Digital Storytelling To New HeightsThere’s a new concept for billboards coming to Atlanta, courtesy of a local hotel. The W Atlanta is taking out a billboard near their downtown location, not to tell you of their amenities or ask you to stay, but to tell you a story. The hotel has partnered with an artist/filmmaker to create a series […]
December 2, 2013
British Airways’ digital billboard identifies planes as they pass overheadIt is probably safe to say that at some point in our lives, we have all done it….looked to the sky to see an airplane and wondered where it is headed or where it came from…maybe even fantasized about being on the plane as it is bound for our imagined destination…a beach, a not often […]