Coke Harnesses Green With Wind-Powered Billboards

Katy Bachman

The Coca-Cola Company’s new digital billboard in Times Square is not only going green with its use of wind power, but it has also started the trend among 30 billboards at the iconic intersection of 47th Street and Broadway in Manhattan.

Early next year, Coca-Cola also plans a recycling education event in New York City’s Bryant Park. On Jan. 10 and Jan. 11, the Coca-Cola Recycling Team will be outside the New York Public Library, where consumers can learn about recycling, play trivia and interactive games, and view items made from recycled bottles.