 |
|
|
 |
 Billboard Advertising News & Press Releases
Forecast: Newspaper ads to fall 11.5% this year |
—
By
Jennifer Saba
Published: October 02, 2008 12:35 PM ET
NEW YORK Total advertising revenue for the
newspaper industry is expected to decline 11.5% to $40.1 billion this
year, according to the Newspaper Association of America.
The organization forecast that by 2009, ad revenue
declines would not be as steep -- total ad revenue is expected to drop
5.5% to $37.9 billion that year.
The loss of dollars in 2008, which if the NAA proves
to be correct will be the largest decline the industry has seen since
the association started tracking results 58 years ago, is due to
plunges in print advertising. The forecast is in the September issue of
Press Time.
But what is very troublesome is the slowdown in online
ad revenue growth. The NAA estimates that in 2008, it will still be in
positive territory, up a scant 1.8%. In Q2 of this year online ad
revenue fell for the very first time, down 2.4%. However, the
organization expects that in 2009, online ad revenue will advance 9% --
hardly close to the double-digit growth rate of 2007.
Jennifer Saba
(jsaba@editorandpublisher.com)
is E&P's associate editor.
|
|
|
|
877-7-BILLBOARD
Local: 770-391-8528
|