Coke Harnesses Green With Wind-Powered Billboards
Coke also announced Monday (Dec. 29) it will debut a new "green" ad on New Year's Eve: "Refresh. Recycle. Repeat."
Dec 29, 2008
By Katy Bachman
The
Coca-Cola Company's new digital billboard in Times Square is not only
going green with its use of wind power, but it has also started the
trend among 30 billboards at the iconic intersection of 47th Street and
Broadway in Manhattan.
Coke also announced Monday (Dec. 29) it will debut a new "green" ad on
New Year's Eve: "Refresh. Recycle. Repeat." The ad touts Coca-Cola's
goal to recycle or reuse 100 percent of the aluminum beverage cans and
PET plastic bottles it sells in the U.S., part of the company's Live
Positively operating philosophy.
According to Coca-Cola, the group of wind-powered billboards have an
electric supply agreement with ConEdison Solutions and the building
management company. Collectively, the group's green initiative will
prevent the release of 1,866 metric tons of carbon dioxide each year.
"Coca-Cola has always held a historic place in Times Square, where
we've been one of the longest continuous billboard advertisers,
starting in 1932, and we are proud to lead this renewable energy
movement on the Great White Way," said Dana Barba, assistant vp,
portfolio operations, Coca-Cola N.A.
Early next year, Coca-Cola also plans a recycling education event in
New York City's Bryant Park. On Jan. 10 and Jan. 11, the Coca-Cola
Recycling Team will be outside the New York Public Library, where
consumers can learn about recycling, play trivia and interactive games,
and view items made from recycled bottles.