 | 01/05/09 — Roswell Georgia demands removal of billboard on Ga. 400
Atlanta, GA — The city of Roswell and a Smyrna-based billboard company appear to be heading to court over an advertisement facing Ga. 400.
Clear Channel Outdoor had city permission to switch the billboard from a mechanical style, with reversable panels, to an electronic display. But when the company earlier this month changed the structural support for the sign, the city contended it had substantially changed the billboard, and violated the permit.
Read Full Press Release |
| 12/29/08 — Coke Harnesses Green With Wind-Powered Billboards
Anywhere — The Atlanta based Coca-Cola Company's new digital billboard in Times Square is not only going green with its use of wind power, but it has also started the trend among 30 billboards at the iconic intersection of 47th Street and Broadway in Manhattan.
According to Atlanta based Coca-Cola, the group of wind-powered billboards have an electric supply agreement with ConEdison Solutions and the building management company. Collectively, the group's green initiative will prevent the release of 1,866 metric tons of carbon dioxide each year.
Read Full Press Release |
| 12/22/08 — Digital Billboard and Digital Out-of-Home Ad Spend Triples
Anywhere — The US digital out-of-home (OOH) media industry - which includes video ad networks, digital billboards and ambient ad platforms - is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending, according to the “Digital Out-of-Home Media Forecast 2008-2012” from PQ Media.
* Digital billboards remains the fastest-growing segment, though it will be slower in 2008, posting growth of 28.2% and remaining in the 20% range through 2012.
Read Full Press Release |
| 12/12/08 — McDonald's Slams Starbucks with Billboard Advertising
— McDonald's has erected a billboard in sight of Starbucks headquarters declaring, "four bucks is dumb."
If Dunkin' Donuts' taste test commercials were the schoolyard equivalent of blowing spitballs at the coffee giant from afar, then the latest from McDonald's is like pulling a wedgie. Starbucks employees driving northbound can see the billboard on their way into the city.
Another billboard slogan jabs, "large is the new grande." The two phrases are displayed on 140 billboards in Western Washington, some of them near Starbucks cafes.
"The billboard placement was done because we picked high visibility locations," said Alan Finkelstein, who owns four McDonald's in King County. "We really wanted to point out that ordering an espresso at McDonald's is quick and simple. Small, medium and large. It's easy."
Read Full Press Release |
| 12/10/08 — AJC shrinks circulation area, cuts 156 jobs
— The Atlanta Journal-Constitution will reduce its circulation area to 27 counties in and around metro Atlanta and cut 56 full-time and 100 part-time jobs as the media industry faces “unprecedented economic challenges,” the company said Wednesday.
The cutback — the third such move since early 2007 — will eliminate circulation to 22 counties: Banks, Butts, Dawson, Fannin, Gilmer, Greene, Habersham, Haralson, Heard, Jackson, Lumpkin, Morgan, Pickens, Rabun, Spalding, Towns, Troup, Union, and White in Georgia, along with Cherokee, Clay and Macon counties in North Carolina. The change is effective Jan. 11.
Read Full Press Release |
| 10/30/08 — Cinema advertising revenues grew 18.5% in 2007
— On-screen advertising revenues - approximately 92% of total cinema advertising revenues - increased 18.5%, to $494,622,000 in 2007 from $417,401,000 in 2006, and off-screen revenues grew to $45,324,000 in 2007, an 18.5% increase from $38,260,000 in 2006, according to the report.
On-screen cinema advertising includes commercials airing in advance of movie previews and the feature presentation; off-screen revenues include those derived from audio programming, sampling, special events, concession-based promotions and lobby-based promotions.
Read Full Press Release |
| 10/03/08 — Forecast: Newspaper ads to fall 11.5% this year
— AAAA SmartBrief | 10/03/2008
Newspaper ad sales, including print and online segments, in 2008 are projected to fall 11.5% to $40.1 billion, which would be the biggest drop since the industry began keeping track of such figures nearly 60 years ago, according to the Newspaper Association of America. Although the overall ad picture should improve next year, when the ad loss is projected to be 5.5%, the industry group also is projecting slowing growth in online ad sales in 2009. Editor & Publisher (10/02)
Read Full Press Release |
| 10/03/08 — Google: No Homepage Ads, but We'll Take Some Billboards Anywhere
— Mainly, the story is that Google is going to start doing some -- and that includes some pretty non-digital approaches, such as roadside billboards to get people to try using the search giant for things other than search.
Read Full Press Release |
| 08/15/08 — Out of Home Advertising on the Rise
— Marketers are increasingly spending on out-of-home and place-based advertising to reach consumers in such locations as airports, offices, malls, schools and health clubs. "In 36 years in advertising, for the first time I can look people in the eye and guarantee every consumer will be exposed to the message, because you can't miss it," said Rick Sirvaitis, president of New York-based StoreBoard Media. New York Times, The (8/14)
Read Full Press Release |
| 08/14/08 — New Billboard Connection Office Opens in Orange County, CA
Anywhere — ORANGE, CA--(Marketwire - January 17, 2008) - Billboard Connection, a media agency specializing in outdoor advertising, has a new franchise at 438 E. Katella Ave., Suite 213, in the City of Orange under the ownership of local attorney and businessman, Rod Bidgoli.
Before becoming a franchise owner, Bidgoli was a corporate attorney for 10 years.
"Discovering Billboard Connection came at a perfect time in my life because I was looking for a new business venture," says Bidgoli.
Billboard Connection is an advertising agency specializing exclusively in the sale of outdoor advertising such as billboards, bus shelters, cinema media, mall kiosks, mobile billboards, airport displays, sports stadiums, trains and subways. Billboard Connection works with all of the outdoor media companies to obtain the best value and exposure for its clients and provides them with everything necessary to run a successful outdoor advertising campaign, including the graphic design, layout and production of their advertisement. Every aspect of the client's outdoor advertising campaign will be handled by an outdoor advertising specialist.
Read Full Press Release |
| 06/29/08 — Billboard Connection Expands Offerings to Include AdsOnFeet Walking TV Ads
Anywhere — Outdoor advertising specialist Billboard Connection today expanded its offerings with the addition of AdsOnFeet to its media portfolio. AdsOnFeet is the innovative provider of walking TV ad campaigns, which feature a team of trained presenters wearing TvVests that grab attention with high-impact video ads.
Building on Billboard Connection's core business of helping clients more effectively leverage outdoor advertising, AdsOnFeet provides a new and very different advertising option for the media giant to offer its clients, and reinforces the company's commitment to innovation in advertising.
Read Full Press Release |
| 10/03/07 — Feds Say Yes to Digital Billboards
— In a major victory for outdoor advertisers, the Federal Highway Administration issued a
memorandum last week giving the go-ahead for the installation of digital signage along
the nation's Interstate highways and other federally subsidized roadways.
Read Full Press Release |
| 10/10/06 — 'Wanted' Billboards Cropping Up Across U.S.
CINCINNATI — Wanted posters offering rewards for Jesse James and other outlaws were a common sight in America's Old West. Now a modern twist on that idea is showing up increasingly across the country: wanted billboards.
Read Full Press Release |
| 09/06/06 — Outdoor Continues To Build, Surges 8.2% In First Half
— THE OUTDOOR AD INDUSTRY CONTINUED its meteoric growth in the first half of 2006. Total revenue expanded 8.2 percent over the same period in 2005 to top $3.5 billion, in line with forecasts from trade organization Outdoor Advertising Association of America. If the industry matches its 8 percent overall annual growth rate in 2005, 2006 revenue could top $6.8 billion by year's end.
Read Full Press Release |
| 04/04/06 — 30-Second TV Spots Endangered by DVRs and VOD
— A survey, by the Association of National Advertisers (ANA) and Forrester Research, found that 78% of advertisers feel that traditional television advertising has become less effective in the past two years. The survey also found that marketers are exploring emerging technologies to help bolster their television advertising spend.
Read Full Press Release |
| 03/20/06 — Outdoor Ad Spending Soars 8%
— OUTDOOR AD SPENDING ROSE 8 percent during 2005, making it one of the fastest growing sectors of media last year, according to final estimates released today by the Outdoor Advertising Association of America. Results were especially strong in some fast-growing categories, including: communications (+31.8 percent), insurance and real estate (+16.4 percent) and retail (+11.7 percent).
Read Full Press Release |
| 01/09/06 — How Should I Spend My Marketing Dollars in 2006?
— As we review sales and marketing initiatives for 2006, we all have the same goal: to increase market share and improve the bottom line.
In this fast-paced and competitive environment, there are more marketing tools and opportunities open to us than ever before, and the ways we will get there and how we will choose to allocate our dollars are indeed numerous. We are familiar with the traditional advertising that we have been using for the past 20 years. But with Internet marketing and e-commerce, the challenge for many will be to understand and keep up with the variety of new tactics and mediums available, and which ones make sense for reaching out to current and prospective customers.
Read Full Press Release |
| 11/07/05 — Newspaper Circulation Slides 2.6 Percent
— Industry Group Reports That Average Weekday Circulation at U.S. Newspapers Fall 2.6 Percent
NEW YORK (AP)-- Average weekday circulation at U.S. newspapers fell 2.6 percent during the six month-period ending in September in the latest sign of trouble in the newspaper business, an industry group reported Monday.
Read Full Press Release |