 | 08/15/11 — Ringgold Georgia promotes businesses, recovery with new Georgia billboards
— The city of Ringgold Georgia has put up six billboards to tell tourists, travelers, and people from surrounding Georgia cities that Ringgold is indeed open for business.
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| 04/19/11 — Graphic Gwinnett billboard aims for hard visual impact
Atlanta - Gwinnett — Sign sends message to drivers
Graphic billboard aims for hard visual impact
If Interstate 85 commuters find the image of a wrecked car hugging a tree unsettling — well, that’s the idea.
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| 03/09/11 — Georgia Billboard Companies and owners could clear-cut state trees, under bill
Atlanta - Marietta, GA — Under House Bill 179, billboard owners could clear-cut state-owned trees from in front of their signs, so that drivers can better see the advertisements. The bill is expected to enter a pitched battle on the House floor Thursday, prompting legislative leaders to limit the debate to two hours.
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| 02/25/11 — Billboards Trump Trees in Georgia House
— ATLANTA -- It's one of the oldest battles in Georgia politics: billboards versus trees.
When it flared up again on the State House floor Thursday, Rep. Ed Lindsey (R-Atlanta) said it was like "Groundhog Day" or "Night of the Living Dead."
With over 9,000 billboards in Georgia, the industry wants to re-write state law about how many and what type of trees they can cut back on public right-of-way when they block the view.
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| 12/17/10 — Insurers, Georgia Authorities Crack Down on Fraud with Billboards
Atlanta Georgia — WSB News
Insurers, Ga. Authorities Crack Down on Fraud
By Jay Black @ December 16, 2010 3:17 AM Permalink | Comments (0)
ATLANTA (AP) -- Georgia's insurance industry is teaming up with state authorities to launch an ambitious effort to crack down on the rising number of insurance fraud cases.
Incoming Insurance Commissioner Ralph Hudgens, who takes office in January, said Wednesday he plans to beef up the department's fraud unit and hire a former prosecutor who can help build criminal cases against fraudsters.
And insurance executives announced a new campaign to encourage residents to turn in people who stage fake car accidents or file other false claims. The campaign is putting up 10 billboards across the state that say ``Insurance Fraud Costs Everyone'' and urge residents to report cases by calling 1-800-TEL-NICB.
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| 12/09/10 — Billboard campaign claims Jesus will return in May
Atlanta - Marietta, GA — Save the date: Jesus is coming on May 21, 2011.
At least, that's according to organizers of a billboard campaign slated to hit metro Atlanta next week. Allison Warden of Raleigh, N.C.-based WeCanKnow.com said the Christian Web site plans to place 50 billboards in the metro area proclaiming the rapture and Jesus' imminent return, based on analysis of Scripture and biblical genealogy.
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| 08/17/10 — Billboards in Cobb County send message to Text
— Billboards along an interstate are nothing new but billboards with a message about something that is now against the law has drivers switching gears. Billboards along I-75 in Cobb County are prompting people to send a text message. CBS Atlanta News had tough questions about why a company would promote texting along a roadway when texting and driving is against the law in Georgia.
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| 08/12/10 — "Billboards Against Obama" Pop Up in Atlanta
Atlanta - Marietta, GA — The Atlanta Journal-Constitution reported Friday that the Anti-Obama billboards were appearing in several locations across the Atlanta metropolitan area. Reportedly, more markets are coming soon.
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| 04/13/10 — FBI takes out Billboard on bad guys
— The FBI's use of digital billboards to help capture elusive criminals has expanded from a one-city test in 2007 to a growing network that now covers more than 40 states this year. Allen says the billboards can be directly tied to solving 35 cases in the past two years.
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| 03/08/10 — Lawyers, City of Atlanta to meet over airport billboards dispute
Atlanta, GA — Lawyers for the Atlanta businessman who said he was unfairly denied an indoor billboard contract at Atlanta’s Hartsfield-Jackson International Airport are scheduled to meet with city officials today in a pre-trial conference in federal court in Atlanta.
The trial in the civil rights lawsuit filed by Billy Corey against the city is not slated to begin until the summer, but the conference is designed to hammer out some procedural housekeeping, such as how many witnesses each side expects to call to testify.
The legal battle, which dates back to 2003, centers around a lucrative airport indoor billboard advertising contract awarded to Clear Channel Airports.
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| 01/27/10 — Atlanta billboard outing cheating Oracle exec taken down
— Two billboards calling an Oracle exec the eternal soul mate of a woman who is not his wife have been taken down in Atlanta.
One of the billboards at the corner of North Avenue and Piedmont Avenue was up most of the week and taken down sometime between Thursday evening and Friday morning.
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| 11/16/09 — Marietta City Council approves electronic billboards on I-75
Atlanta - Marietta, GA — Marietta City Council has revised its regulations on billboards to allow LED electronic billboards along Interstate 75.
City officials and billboard companies reached an agreement that billboard companies must remove four existing billboard sign panels for every one LED billboard sign panel they build, and the billboards must not be more than 70 feet tall. “This exchange will result in two entire structures to be removed for every new LED billboard panel installed,” director of development services Brian Binzer said.
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| 11/12/09 — Most Wanted on Local Atlanta & Georgia Billboards
Atlanta, GA — Most Wanted on Local Atlanta & Georgia Billboards
AUGUSTA, GA - Bobby Lee Roberson is wanted for a string of violent crimes in the past few years in the Augusta area. The FBI is assisting in the manhunt and now the Outdoor Advertising Association of Georgia and Lamar Advertising-Augusta is helping out.
Space is being donated on several digital billboards and will contain a photo of Roberson and contact information for the FBI. There is a $5000 reward for information.
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| 11/12/09 — Atlanta & Georgia Billboards Now a Tool in Search
Atlanta, GA — Atlanta & Georgia Billboards Now a Tool in Search
Billboards along highways in several states urge motorists to be on the lookout for George Zinkhan III, charged with killing three people Saturday at a community theater reunion.
Motorists on busy highways in at least half a dozen states will see the face of the University of Georgia professor who disappeared after police say he shot and killed three people in Athens last week.
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| 08/10/09 — Colleges campaign in Georgia with billboards
Metro Atlanta Georgia — Joey Harrington’s 10-story billboard in New York did not help him win the Heisman Trophy, as was its intent.
But the billboard, put up in 2001 across from Madison Square Garden when the former Falcons quarterback was a senior at Oregon, accomplished perhaps a broader purpose for the Ducks, his college team. It got the attention of plenty of oversize teenage boys.
“It said to every player that came to Oregon, if you get yourself to the point where you’re in the race for a national award, if you put yourself in the Heisman race, we’ll put your face in New York,” Harrington said. “It definitely sent a message.”
Tennessee is sending a similar message to high school football recruits in metro Atlanta. The school has put up two billboards with Heisman Trophy candidate Eric Berry, a safety from Creekside High School, along with new coach Lane Kiffin.
Auburn has encroached on Georgia and Georgia Tech’s turf, renting out more than 20 billboards that promote the school and football team in metro Atlanta.
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| 01/05/09 — Roswell Georgia demands removal of billboard on Ga. 400
Atlanta, GA — The city of Roswell and a Smyrna-based billboard company appear to be heading to court over an advertisement facing Ga. 400.
Clear Channel Outdoor had city permission to switch the billboard from a mechanical style, with reversable panels, to an electronic display. But when the company earlier this month changed the structural support for the sign, the city contended it had substantially changed the billboard, and violated the permit.
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| 12/29/08 — Coke Harnesses Green With Wind-Powered Billboards
Anywhere — The Atlanta based Coca-Cola Company's new digital billboard in Times Square is not only going green with its use of wind power, but it has also started the trend among 30 billboards at the iconic intersection of 47th Street and Broadway in Manhattan.
According to Atlanta based Coca-Cola, the group of wind-powered billboards have an electric supply agreement with ConEdison Solutions and the building management company. Collectively, the group's green initiative will prevent the release of 1,866 metric tons of carbon dioxide each year.
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| 12/22/08 — Digital Billboard and Digital Out-of-Home Ad Spend Triples
Anywhere — The US digital out-of-home (OOH) media industry - which includes video ad networks, digital billboards and ambient ad platforms - is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending, according to the “Digital Out-of-Home Media Forecast 2008-2012” from PQ Media.
* Digital billboards remains the fastest-growing segment, though it will be slower in 2008, posting growth of 28.2% and remaining in the 20% range through 2012.
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| 12/12/08 — McDonald's Slams Starbucks with Billboard Advertising
— McDonald's has erected a billboard in sight of Starbucks headquarters declaring, "four bucks is dumb."
If Dunkin' Donuts' taste test commercials were the schoolyard equivalent of blowing spitballs at the coffee giant from afar, then the latest from McDonald's is like pulling a wedgie. Starbucks employees driving northbound can see the billboard on their way into the city.
Another billboard slogan jabs, "large is the new grande." The two phrases are displayed on 140 billboards in Western Washington, some of them near Starbucks cafes.
"The billboard placement was done because we picked high visibility locations," said Alan Finkelstein, who owns four McDonald's in King County. "We really wanted to point out that ordering an espresso at McDonald's is quick and simple. Small, medium and large. It's easy."
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| 12/10/08 — AJC shrinks circulation area, cuts 156 jobs
— The Atlanta Journal-Constitution will reduce its circulation area to 27 counties in and around metro Atlanta and cut 56 full-time and 100 part-time jobs as the media industry faces “unprecedented economic challenges,” the company said Wednesday.
The cutback — the third such move since early 2007 — will eliminate circulation to 22 counties: Banks, Butts, Dawson, Fannin, Gilmer, Greene, Habersham, Haralson, Heard, Jackson, Lumpkin, Morgan, Pickens, Rabun, Spalding, Towns, Troup, Union, and White in Georgia, along with Cherokee, Clay and Macon counties in North Carolina. The change is effective Jan. 11.
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| 10/30/08 — Cinema advertising revenues grew 18.5% in 2007
— On-screen advertising revenues - approximately 92% of total cinema advertising revenues - increased 18.5%, to $494,622,000 in 2007 from $417,401,000 in 2006, and off-screen revenues grew to $45,324,000 in 2007, an 18.5% increase from $38,260,000 in 2006, according to the report.
On-screen cinema advertising includes commercials airing in advance of movie previews and the feature presentation; off-screen revenues include those derived from audio programming, sampling, special events, concession-based promotions and lobby-based promotions.
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| 10/03/08 — Google: No Homepage Ads, but We'll Take Some Billboards Anywhere
— Mainly, the story is that Google is going to start doing some -- and that includes some pretty non-digital approaches, such as roadside billboards to get people to try using the search giant for things other than search.
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| 10/03/08 — Forecast: Newspaper ads to fall 11.5% this year
— AAAA SmartBrief | 10/03/2008
Newspaper ad sales, including print and online segments, in 2008 are projected to fall 11.5% to $40.1 billion, which would be the biggest drop since the industry began keeping track of such figures nearly 60 years ago, according to the Newspaper Association of America. Although the overall ad picture should improve next year, when the ad loss is projected to be 5.5%, the industry group also is projecting slowing growth in online ad sales in 2009. Editor & Publisher (10/02)
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| 08/15/08 — Out of Home Advertising on the Rise
— Marketers are increasingly spending on out-of-home and place-based advertising to reach consumers in such locations as airports, offices, malls, schools and health clubs. "In 36 years in advertising, for the first time I can look people in the eye and guarantee every consumer will be exposed to the message, because you can't miss it," said Rick Sirvaitis, president of New York-based StoreBoard Media. New York Times, The (8/14)
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| 08/14/08 — New Billboard Connection Office Opens in Orange County, CA
Anywhere — ORANGE, CA--(Marketwire - January 17, 2008) - Billboard Connection, a media agency specializing in outdoor advertising, has a new franchise at 438 E. Katella Ave., Suite 213, in the City of Orange under the ownership of local attorney and businessman, Rod Bidgoli.
Before becoming a franchise owner, Bidgoli was a corporate attorney for 10 years.
"Discovering Billboard Connection came at a perfect time in my life because I was looking for a new business venture," says Bidgoli.
Billboard Connection is an advertising agency specializing exclusively in the sale of outdoor advertising such as billboards, bus shelters, cinema media, mall kiosks, mobile billboards, airport displays, sports stadiums, trains and subways. Billboard Connection works with all of the outdoor media companies to obtain the best value and exposure for its clients and provides them with everything necessary to run a successful outdoor advertising campaign, including the graphic design, layout and production of their advertisement. Every aspect of the client's outdoor advertising campaign will be handled by an outdoor advertising specialist.
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| 06/29/08 — Billboard Connection Expands Offerings to Include AdsOnFeet Walking TV Ads
Anywhere — Outdoor advertising specialist Billboard Connection today expanded its offerings with the addition of AdsOnFeet to its media portfolio. AdsOnFeet is the innovative provider of walking TV ad campaigns, which feature a team of trained presenters wearing TvVests that grab attention with high-impact video ads.
Building on Billboard Connection's core business of helping clients more effectively leverage outdoor advertising, AdsOnFeet provides a new and very different advertising option for the media giant to offer its clients, and reinforces the company's commitment to innovation in advertising.
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| 10/03/07 — Feds Say Yes to Digital Billboards
— In a major victory for outdoor advertisers, the Federal Highway Administration issued a
memorandum last week giving the go-ahead for the installation of digital signage along
the nation's Interstate highways and other federally subsidized roadways.
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| 10/10/06 — 'Wanted' Billboards Cropping Up Across U.S.
CINCINNATI — Wanted posters offering rewards for Jesse James and other outlaws were a common sight in America's Old West. Now a modern twist on that idea is showing up increasingly across the country: wanted billboards.
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| 09/06/06 — Outdoor Continues To Build, Surges 8.2% In First Half
— THE OUTDOOR AD INDUSTRY CONTINUED its meteoric growth in the first half of 2006. Total revenue expanded 8.2 percent over the same period in 2005 to top $3.5 billion, in line with forecasts from trade organization Outdoor Advertising Association of America. If the industry matches its 8 percent overall annual growth rate in 2005, 2006 revenue could top $6.8 billion by year's end.
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| 04/04/06 — 30-Second TV Spots Endangered by DVRs and VOD
— A survey, by the Association of National Advertisers (ANA) and Forrester Research, found that 78% of advertisers feel that traditional television advertising has become less effective in the past two years. The survey also found that marketers are exploring emerging technologies to help bolster their television advertising spend.
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| 03/20/06 — Outdoor Ad Spending Soars 8%
— OUTDOOR AD SPENDING ROSE 8 percent during 2005, making it one of the fastest growing sectors of media last year, according to final estimates released today by the Outdoor Advertising Association of America. Results were especially strong in some fast-growing categories, including: communications (+31.8 percent), insurance and real estate (+16.4 percent) and retail (+11.7 percent).
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| 01/09/06 — How Should I Spend My Marketing Dollars in 2006?
— As we review sales and marketing initiatives for 2006, we all have the same goal: to increase market share and improve the bottom line.
In this fast-paced and competitive environment, there are more marketing tools and opportunities open to us than ever before, and the ways we will get there and how we will choose to allocate our dollars are indeed numerous. We are familiar with the traditional advertising that we have been using for the past 20 years. But with Internet marketing and e-commerce, the challenge for many will be to understand and keep up with the variety of new tactics and mediums available, and which ones make sense for reaching out to current and prospective customers.
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| 11/07/05 — Newspaper Circulation Slides 2.6 Percent
— Industry Group Reports That Average Weekday Circulation at U.S. Newspapers Fall 2.6 Percent
NEW YORK (AP)-- Average weekday circulation at U.S. newspapers fell 2.6 percent during the six month-period ending in September in the latest sign of trouble in the newspaper business, an industry group reported Monday.
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