PETITTI GARDEN CENTERS
“People weren’t talking about the newspaper ads and they
weren’t paying attention to the specials. We were just kind of
lost in there and it was an expensive way to advertise. Now,
everyday, I have someone tell me something about the billboards.”
- Pam Holtz
Marketing Director
for Petitti Garden Centers
THE WORKS
“When we run the boards, we see the sales. For example,
bowling is full all of the time and revenue is way ahead of
last year. The same goes with the kids’ parties. It has been
very effective. Finally, advertising that works.”
- Chip White
Owner of The Works
WCPO CHANNEL 9 NEWS
“This was an incredible project for WCPO television. The digital
board allowed us to tap potential viewers in a way that
couldn’t be duplicated with any other outdoor system in the
marketplace. We were able to provide topical promotional
information to our news viewers once, twice, and sometimes
three times a day. In fact, this billboard literally evolved into
a programming tool not only used for viewers that already
watched our newscasts, but in particular, for those who never
had. The ability to tap into the marketplace at such incredible
exposure levels no doubt contributed to our ratings victory in
July of that year, helping us to unseat the dominant market
news leader of five years.”
- Shelia Obermeyer
Director of Marketing for Channel 9